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Three pivots to India's EV delivery fleet: Zypp's Akash Gupta

From a T-shirt side business to shared cycles, electric scooters and last-mile delivery: what Zypp Electric’s co-founder learned by pivoting fast.

Vijay Singh Rathore · Co-Founder & CEO
Pep Talk with Vijay · Episode 3 · 62 min · In Hindi

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Pep Talk with Vijay · Podcast
In short
  • Akash Gupta spent about ten years in corporate jobs before starting up, and calls it the base for everything after.
  • Zypp went from shared cycles to electric scooters, rentals and then delivery, pivoting each time the market said no.
  • Having little capital is what pushed it towards an asset-light model.

The journey

  1. JaipurGrew up in a middle-class family and dreamt of running a business.
  2. Engineering, then IMT GhaziabadFound he preferred organising people to coding.
  3. A decade in corporate rolesPerot Systems (later Dell), Airtel, Snapdeal and MobiKwik.
  4. LetsflauntA custom T-shirt side business with his wife, Rashi. Profitable, but hard to scale.
  5. MobycyShared cycles, launched in 2017. Within months the team saw it wouldn't work in India.
  6. ZyppElectric scooters, then monthly rentals for riders, then delivery for businesses, which took off when COVID hit.

Chapters

  1. Growing up in Jaipur (opens on YouTube)
  2. College life and MBA lessons (opens on YouTube)
  3. Job switches and finding his way (opens on YouTube)
  4. First startup with his wife: Letsflaunt (opens on YouTube)
  5. Shared cycles: Mobycy (opens on YouTube)
  6. Pivot to electric scooters: Zypp is born (opens on YouTube)
  7. Pivot to delivery (opens on YouTube)
  8. Shark Tank (opens on YouTube)
  9. The asset-light model (opens on YouTube)
  10. Rider safety (opens on YouTube)
  11. What's next for Zypp (opens on YouTube)

Lessons for founders

  1. Be excellent at one thing. Trying to do two things at once rarely works.
  2. Find where you're slightly different. Even in a room of a thousand people, that's your niche.
  3. Corporate years aren't wasted. They built the skills and network he used as a founder.
  4. Accept failure fast and pivot. Zypp moved from cycles to scooters to rentals to delivery.
  5. Constraints shape the model. Not having capital is what led Zypp to grow asset-light.

In his words

“I can't die saying I wanted to be an entrepreneur. I want to take one shot.”

35:16

“One thing we got right: we accepted failure very quickly and pivoted.”

39:45

“Today they call it asset-light, but it was really not having money that pushed us into this model.”

52:54

Zypp Electric is a Soonicorn Ventures portfolio company. Quotes are translated from Hindi.

Views in this episode are the speaker's own and are not investment advice. Startup investing is high-risk and long-term; you can lose your capital.

Hosted by Vijay Singh RathoreCo-Founder & CEO of Soonicorn Ventures. Pep Talk with Vijay is a conversation series with founders and investors.